In present times, we have frequently come across the term ‘digital marketing’. Although we know about this strategy, it is important to better understand the term for better business growth. Distinctive varieties of options are served for offering types of best digital marketing opportunities for effective development. To our amazement, a true fact is that it revolves around supervising and harnessing different varieties of online channels. Today the globe is experiencing a great revolution with the tremendous growth of modern science. Digitalization is taking place as the business is moving online. There are various types of company’s emerging that provide varying service in accordance with the user’s requirement. Five major types of digital marketing involve – Search Engine Marketing (SEM) – One of the prominent and popular of all types. This helps business to develop a strong market on the digital platform through Ads on a search like Google, Yahoo or Bing...